Zariya Intiative

Your passport to effective communication in the nonprofit sector. We empower organizations to amplify their message, connect with the right audiences, and create lasting impact through strategic communication.

Why Zariya?

At Zariya, we understand the unique challenges nonprofits face when it comes to communication. Limited resources, lack of digital presence, and evolving advocacy trends can make it difficult to reach the right people. That’s where we step in! Our team of communication professionals helps you build a strong, sustainable presence across multiple platforms.

What makes us different?

At Zariya, we believe momentum in nonprofit communication isn’t built on campaigns or trending content alone. It’s a long-term effort that needs consistent support across the organization.

Introducing Our Flagship Program: Communication Incubator

A 6-month strategic program designed to establish, strengthen, and sustain nonprofit communications across social and digital platforms.

1. Understanding Your Organization’s Scope

In-depth assessment of your nonprofit’s goals, vision, and values. Understanding your advocacy areas, thought leadership positioning, and media aspirations. Studying competition and similar organizations to identify best practices and differentiation opportunities.

2. Collating Existing Stories & Research

Gathering all available content, research, testimonials, and media assets. Analyzing past communication efforts to identify strengths and gaps. Organizing content in a structured manner for effective storytelling.

3. Piloting a Basic Social Media Strategy

Creating an initial content calendar with scheduled posts for all relevant platforms. Identifying key themes, audience engagement tactics, and storytelling approaches. Rolling out a test phase for feedback and optimization.

4. Capacity Building for Sustainable Communications

Training internal teams and individuals to independently manage communications. Identifying potential staff or volunteers with the skills to sustain communication efforts. Defining low-effort but mandatory activities to ensure continued media presence.

5. Establishing a Replicable System

Designing a structured, easy-to-follow Social Media Calendar. Developing Standard Operating Procedures (SOPs) to ensure consistency in communication. Creating templates and content guides to help your team maintain outreach efforts.

6. Building a Strong Network

Connecting with PR partners, influencers, and media platforms. Identifying potential collaborations and partnerships with organizations working on similar causes. Developing ideas for future campaigns and content pipelines.

7. Integrating Communication with Organizational Goals

Aligning social media and digital efforts with the nonprofit’s core mission and objectives. Exploring communication strategies beyond digital, including offline advocacy, grassroots mobilization, and media outreach. Helping the organization position communication as a primary pillar in their overall strategy.